Make it easy to find your data, wherever it is and in whatever format. Data projects become quicker to complete, consultants do better work, and new systems become cheaper to build and cheaper to integrate.
What is a customer? What is a sale? When your teams use different definitions for the same concepts, visibility across the organisation is difficult and a 360° view impossible. Migrate to common data standards to enable all teams to speak in the same language.
Sensitive data is an asset but comes with responsibility. It needs to be classified and protected, so that the risk of leakage outside of the organisation is minimal. Any regulation that involves managing data responsibly requires tools and strategies for Data Governance.